What if you get pegged as a cheap date for old folks?

Kiplinger magazine recently named Roanoke one of its top five cities– if you are a retiree. For a city trying to attract young professionals, this kind of designation does little to contribute to the image we would like to create.
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beyond marketing takes a look at the Roanoke Valley, and Southwest Virginia, in the context of broader economic development, tourism and business issues in the hope of inspiring leaders to make decisions that are progressive and sustainable.
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roanoke valley Roanoke regionalism young professionals economic development partnership Virginia creative class roanoke area greenway richmond western virginia richard florida brand roanoke chamber of commerce brain drain rise of the creative class Brand Positioning NewVa Destination Cool
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