The answer is buzzing in the neon on the mountain.

What if we put an observatory on top of Mill Mountain? There’s already a big neon star up there. You’ve got the zoo and a discovery center already there. An observatory would be the perfect complement to the natural enjoyment of the mountain.
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beyond marketing takes a look at the Roanoke Valley, and Southwest Virginia, in the context of broader economic development, tourism and business issues in the hope of inspiring leaders to make decisions that are progressive and sustainable.
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roanoke valley Roanoke regionalism young professionals economic development partnership Virginia creative class roanoke area greenway richmond western virginia richard florida brand roanoke chamber of commerce brain drain rise of the creative class Brand Positioning NewVa Destination Cool
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