How to keep a best kept secret.

Recently, a local lifestyle magazine featured Dr. Ed Murphy on its cover with the question, “Can he save this valley?” It’s not the first time that Roanoke has pondered how its largest employer will protect our fate.
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beyond marketing takes a look at the Roanoke Valley, and Southwest Virginia, in the context of broader economic development, tourism and business issues in the hope of inspiring leaders to make decisions that are progressive and sustainable.
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roanoke valley Roanoke regionalism young professionals economic development partnership Virginia creative class roanoke area greenway richmond western virginia richard florida brand roanoke chamber of commerce brain drain rise of the creative class Brand Positioning NewVa Destination Cool
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