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You can’t just walk into a room and tell people you’re cool.

It seems pretty obvious when you hear it. Just imagine someone you’ve recently met showing up at a dinner party and breaking that simple rule. The scene plays out pretty much the same way no matter how you slice it. That person is suddenly anything but cool.

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  To learn more about mindshot, visit www.mindshot.biz

  Or contact James Sawyer at jsawyer@mindshot.biz

• archive

  • Roanoke’s Green Reputation is at best Embattled
  • Highest and Best Use in Downtown Roanoke
  • Actually, it’s pretty easy to be Green
  • Attracting the Not-So-Young Professional
  • Can the Creative Class Rise in Roanoke?
  • Roanoke’s Social Graph
  • Take the interstate, while it’s being offered.
  • Share the ideas that lead to wealth.
  • The Power of Positive Certainty
  • Pass the torch before it burns your fingers
  • What defines the “Roanoke Region”?
  • Green is as green does
  • Tourism brands that attract “staycationers”
  • Roanoke County has its own Mill Mountains
  • The City of Roanoke’s Rich Heritage of Planning

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  beyond marketing takes a look at the Roanoke Valley, and Southwest Virginia, in the context of broader economic development, tourism and business issues in the hope of inspiring leaders to make decisions that are progressive and sustainable.

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  roanoke valley Roanoke regionalism young professionals economic development partnership Virginia creative class roanoke area greenway richmond western virginia richard florida brand roanoke chamber of commerce brain drain rise of the creative class Brand Positioning NewVa Destination Cool